Imagine that you are watching your favorite soap opera and it is in the middle of a fight. The scene is very intense and it’s caching your attention up to the point that you don’t want to talk, answer the phone, or even move from the sofa. Suddenly the soap opera is interrupted by a national broadcast. A “cadena”, as it is known in Venezuela, can last up to 7 hours. How can you have a national broadcast lasting 7 hours? How much information does a president have that takes all that time to deliver? President Chavez is using the media as a way to control, oppress, and persuaded the minorities ,followers, and non-followers. He is using his presence on television to make sure that people get to know him, and he is forcing people to hear his propaganda and hate messages. He is not only forcing people to hear and see what he wants, but most importantly he is forcing people on what to think. In communication I learn that an effective, direct, and immediate way to influence the masses is by the use of media. This theory is called hypodermic needle. The purpose of the theory is that the more the people are influence by the media , the more the behavioral change. Unfortunately, Chavez wants to control the media as the same way that Cuba does. The president is a follower of socialism, but he is becoming more of a dictatorship. Don’t you think so?
Last summer I went to Venezuela to visit my family and is incredible how often are the national broadcast. My cousins were used to change the channel every time that Chavez starts a new national broadcast, but the people that do not subscribe to satellite can’t do this. They are forced to hear his message full of anti-capitalism propaganda and hate towards developed nations.
- Image: Roberto Weil [http://weil.com.ve/]